Entrepreneurship and Small Business (ESB) Certification 2025 – 400 Free Practice Questions to Pass the Exam

Business-to-consumer (B2C) sales are defined as the transactions where a business sells products or services directly to consumers. This definition encompasses a range of sales activities, including online retail, in-store shopping, and direct sales through various channels. In B2C transactions, the end consumer is the one who ultimately uses or benefits from the product or service being sold, as opposed to other businesses.

The B2C model emphasizes the relationship between businesses and individual customers, focusing on consumer needs, preferences, and behaviors. This approach is significant because it shapes marketing strategies, customer service practices, and sales techniques aimed at appealing to the general public.

In contrast, other options do not accurately describe B2C sales. A retail operation may include B2C sales but is not limited to this aspect alone. The description of a business selling to other businesses pertains to the business-to-business (B2B) model, which focuses on transactions between companies rather than direct consumer sales. Similarly, the consumer's purchasing process refers to the steps involved when a consumer decides to buy a product or service and is not specifically about the sales model itself. Finally, while these concepts are related to B2C commerce, they do not encapsulate the definition of B