Entrepreneurship and Small Business (ESB) Certification 2025 – 400 Free Practice Questions to Pass the Exam

The most commonly used marketing method for advertising on the side of a freeway is a billboard. Billboards are large outdoor advertisements typically positioned in high-traffic areas, such as along freeways, to effectively capture the attention of drivers and passengers. Their size and visibility make them ideal for promoting brands, products, or services to a broad audience in a short amount of time. They rely on bold visuals and concise messaging to quickly communicate information, which is crucial given the limited attention span of motorists who are passing by at high speeds.

In comparison, television advertising, while impactful, does not specifically target motorists on freeways. Email marketing focuses on direct communication with consumers over digital channels, making it unsuitable for reaching a wide audience of drivers. Pay-per-click (PPC) advertising is primarily an online strategy aimed at driving traffic to websites through search engines and social media platforms, rather than utilizing physical space to target freeways. Therefore, for the purpose of reaching drivers on a freeway, billboards are the most effective choice.