Entrepreneurship and Small Business (ESB) Certification 2026 – 400 Free Practice Questions to Pass the Exam

The correct choice, which is SEO, refers to Search Engine Optimization, a crucial digital marketing method focused on improving a website's visibility in search engine results. By optimizing content, site architecture, and user experience, businesses can increase organic traffic from search engines, effectively reaching potential customers online. SEO is essential for driving relevant traffic to websites, enhancing brand awareness, and ultimately, converting users into customers.

The other options represent traditional marketing methods. Direct mail involves sending physical promotional materials to consumers' mailboxes, billboards utilize outdoor advertising to reach a broad audience, and television ads are commercials aired on TV networks. None of these leverage the internet or digital platforms the way SEO does, which is why they do not fit into the category of digital marketing methods.