Entrepreneurship and Small Business (ESB) Certification 2026 – 400 Free Practice Questions to Pass the Exam

Question: 1 / 405

If Mark designs logos for local bakeries, what is his target market?

Females, ages 13-19

Males, ages 20-40

Kids, ages 2-12

Adults, ages 25-60

Mark's target market is adults aged 25-60. This demographic is most likely to own or operate local bakeries, as individuals in this age range typically have the experience, resources, and decision-making power to invest in branding services like logo design. Adults within this age group are generally more established in their careers and possess the financial means to hire professionals for branding efforts, which is crucial for attracting customers to their businesses.

Additionally, young adults and middle-aged individuals in this demographic are often more focused on building or enhancing their business's identity, making logo design a priority for creating a strong brand presence. By contrast, the other age groups listed are less likely to represent the owners or operators of businesses like bakeries, therefore making them less relevant to Mark's target market.

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