Entrepreneurship and Small Business (ESB) Certification Practice Exam

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Study for the Entrepreneurship and Small Business (ESB) Certification Exam. Explore key topics with flashcards and multiple-choice questions, featuring hints and explanations. Prepare effectively for success!

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How long should a lean canvas ideally be?

two pages
three pages
one page
five pages

The correct answer is: one page

A lean canvas should ideally be one page because it is designed to provide a concise and clear overview of a business idea. The one-page format allows entrepreneurs to quickly outline and communicate key components, such as the problem being solved, the customer segments, value propositions, revenue streams, cost structure, and key metrics. Keeping it to a single page encourages focus and clarity, allowing for rapid iterations and adjustments based on feedback and insights. This brevity also facilitates easier sharing and discussions with stakeholders, making it an effective tool in the early stages of business development and decision-making. By distilling complex ideas into their essence, the one-page lean canvas helps entrepreneurs maintain a clear vision of their business model without unnecessary complexity.