Entrepreneurship and Small Business (ESB) Certification Practice Exam

What is a common method of logging defects in a product's quality?

1. Creating customer personas

2. Implementing a defect tracking system

3. Conducting surveys

4. Performing competitive analysis

The correct answer is: Implementing a defect tracking system

Implementing a defect tracking system is a common method for logging defects in a product’s quality because it provides a structured approach to identifying, documenting, and managing defects throughout the product lifecycle. This method allows teams to systematically record every defect encountered, categorize them by severity, and track their resolution over time. A defect tracking system often integrates with other project management tools, enabling teams to prioritize issues based on their impact on quality and to communicate effectively about the status of defects among team members. In contrast, creating customer personas is focused on understanding target customers and their needs rather than specifically tracking product defects. Conducting surveys is more about gathering feedback from users regarding their experience or satisfaction with the product, which might highlight quality issues but does not log defects in a structured manner. Performing competitive analysis involves assessing competitors to understand their strengths and weaknesses; it’s not directly related to monitoring a product’s quality defects. Therefore, implementing a defect tracking system is an essential practice for quality management within product development.