Entrepreneurship and Small Business (ESB) Certification Practice Exam

Disable ads (and more) with a membership for a one time $2.99 payment

Study for the Entrepreneurship and Small Business (ESB) Certification Exam. Explore key topics with flashcards and multiple-choice questions, featuring hints and explanations. Prepare effectively for success!

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

Practice this question and more.

Which of the following is a digital marketing method?

Direct Mail
Billboards
SEO
Television Ads

The correct answer is: SEO

The correct choice, which is SEO, refers to Search Engine Optimization, a crucial digital marketing method focused on improving a website's visibility in search engine results. By optimizing content, site architecture, and user experience, businesses can increase organic traffic from search engines, effectively reaching potential customers online. SEO is essential for driving relevant traffic to websites, enhancing brand awareness, and ultimately, converting users into customers. The other options represent traditional marketing methods. Direct mail involves sending physical promotional materials to consumers' mailboxes, billboards utilize outdoor advertising to reach a broad audience, and television ads are commercials aired on TV networks. None of these leverage the internet or digital platforms the way SEO does, which is why they do not fit into the category of digital marketing methods.