Entrepreneurship and Small Business (ESB) Certification Practice Exam

Disable ads (and more) with a membership for a one time $2.99 payment

Study for the Entrepreneurship and Small Business (ESB) Certification Exam. Explore key topics with flashcards and multiple-choice questions, featuring hints and explanations. Prepare effectively for success!

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

Practice this question and more.


Which platform is typically focused on digital production?

  1. Banner ads

  2. Printed brochures

  3. Trade shows

  4. Physical products like shoes

The correct answer is: Banner ads

The platform that is typically focused on digital production is banner ads. Banner ads are a form of online advertising that are created and delivered using digital technology. They are designed to promote products, services, or brands through visually compelling graphics, animations, or short videos displayed on websites, social media, and other digital platforms. This focus on digital allows for rapid adjustments, targeted reach to specific audiences, and opportunities for real-time analytics, enabling marketers to measure performance and optimize campaigns effectively. In contrast, printed brochures, trade shows, and physical products like shoes have a more traditional focus or exist in non-digital formats. Printed brochures involve physical materials that convey information in a static form and cannot be adjusted once printed. Trade shows require physical presence and are more about direct engagement rather than digital outreach. Physical products like shoes are tangible items that do not inherently involve a significant degree of digital production compared to banner ads, which are entirely created and consumed in the digital space.