Entrepreneurship and Small Business (ESB) Certification Practice Exam

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Study for the Entrepreneurship and Small Business (ESB) Certification Exam. Explore key topics with flashcards and multiple-choice questions, featuring hints and explanations. Prepare effectively for success!

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Which section of a business plan determines if there is a large enough customer pool?

Executive summary
Operational plan
Marketing plan
Organizational structure

The correct answer is: Marketing plan

The marketing plan section of a business plan is crucial for determining whether there is a large enough customer pool to support the business. This section includes market analysis, which provides insight into the target market size, demographics, behavior, and preferences. By conducting research on the market, competitors, and potential customers, the marketing plan assesses demand for the product or service. It outlines strategies for reaching and engaging the target audience, helping to forecast potential sales and revenue. The thorough exploration of these dynamics makes the marketing plan vital for assessing whether the customer base is sufficiently large to sustain the business in the long term.