Entrepreneurship and Small Business (ESB) Certification Practice Exam

Which two platforms are considered examples of owned media?

1. Social media, email marketing

2. Websites, blogs

3. Television, radio

4. Print ads, sponsorships

The correct answer is: Websites, blogs

Owned media refers to the digital assets that a company or brand has complete control over, allowing them to create, manage, and distribute content as they see fit. Websites and blogs are prime examples of owned media because they are platforms that the business builds and maintains. These platforms allow businesses to communicate directly with their audience, showcase their brand, and share valuable content without dependency on third-party platforms. Websites serve as a central hub for a business's online presence, containing information about products, services, company history, and other relevant content. Blogs complement this by providing valuable, often content-rich articles that can engage and inform the audience, helping to establish authority in the industry. In contrast, social media and email marketing function as hybrid media. While businesses use these channels to connect and engage with audiences, they do not own these platforms, as they are controlled by third-party services. Television and radio are traditional forms of paid media, while print ads and sponsorships also fall under paid media since they require financial expenditures for placement and exposure. Thus, websites and blogs stand out distinctly as owned media assets.